Background SVG

Privacy Policy

Learn how LandWorks Wisconsin collects, uses, and protects your personal information

Privacy Policy

Effective Date: November 10, 2024
Last Updated: November 10, 2024

Introduction

Welcome to LandWorks Wisconsin ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website landworkswi.com and use our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Contact Us: Fill out contact forms requesting quotes or information
    • Name (first and last name)
    • Email address
    • Phone number
    • Physical address (street, city, state, ZIP code)
    • Business name (if applicable)
    • Service preferences
    • Project details and comments
    • Property images you upload
  • Apply for Jobs: Submit employment applications through our careers section
    • Personal details (name, email, phone, address)
    • Employment history and references
    • Work experience and qualifications
    • Resume and cover letter
    • Other information included in your application
  • Use Interactive Features: Such as our plant care planner and plant identification tools
    • Plant photos you upload for identification
    • Plant care preferences and saved plant lists
    • Search queries and browsing behavior

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

  • Usage Data:
    • IP address
    • Browser type and version
    • Device type and operating system
    • Pages visited and time spent on pages
    • Referring website addresses
    • Click patterns and navigation paths
    • Date and time of visits
  • Analytics and Tracking:
    • Google Analytics Client ID
    • Google Click IDs (gclid)
    • Facebook Click IDs (fbclid)
    • UTM parameters (source, medium, campaign, term, content)
    • Conversion tracking data

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
  • Marketing Cookies: Track your visits across websites for advertising purposes (Google Ads, Meta Pixel)
  • Preference Cookies: Remember your settings and preferences
  • localStorage: Store user preferences, favorites, and tracking parameters

You can control cookie preferences through our consent banner and your browser settings.

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery

  • Process and respond to your inquiries and service requests
  • Provide quotes and estimates for landscaping services
  • Schedule consultations and site visits
  • Communicate about your projects and services

Employment Processing

  • Review and process job applications
  • Contact candidates about employment opportunities
  • Conduct background checks with your consent
  • Maintain employment records

Website Functionality

  • Provide interactive features like plant identification and care guides
  • Save your preferences and favorites
  • Improve website navigation and user experience
  • Remember your consent preferences

Analytics and Improvement

  • Analyze website usage and visitor behavior
  • Identify trends and popular content
  • Improve our website, services, and marketing
  • Conduct A/B testing and performance optimization

Marketing and Advertising

  • Send promotional materials and newsletters (with your consent)
  • Display targeted advertisements
  • Track marketing campaign effectiveness
  • Measure conversion rates and ROI
  • Retarget website visitors with relevant ads

Legal Compliance

  • Comply with legal obligations
  • Enforce our terms and conditions
  • Protect against fraudulent or illegal activity
  • Respond to legal requests and prevent harm

Third-Party Services and Data Sharing

We use the following third-party services that may collect and process your information:

Analytics Services

Advertising Services

Maps and Location Services

Plant Identification Services

Customer Relationship Management

  • Aspire CRM: Contact and lead management
    • Personal information is stored in our CRM system
    • Used for sales tracking and customer relationship management

Cloud Services

Email Services

  • Resend: Transactional email delivery
    • Used to send form confirmations and notifications

Security Services

  • BotID: Bot detection and spam prevention
    • Analyzes request patterns to prevent automated submissions

We do not sell your personal information to third parties. We only share information with service providers who assist us in operating our website and conducting our business, under strict confidentiality agreements.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

  • Contact Form Submissions: Retained for up to 3 years for customer relationship management
  • Job Applications: Retained for up to 2 years in compliance with employment laws
  • Analytics Data: Aggregate data retained indefinitely; individual user data retained per Google Analytics settings (typically 14 months)
  • Marketing Data: Retained until you opt-out or withdraw consent
  • Uploaded Images: Plant identification images are processed and not permanently stored by us; check third-party provider policies

Your Rights and Choices

Access and Control

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to processing of your information
  • Request data portability
  • Withdraw consent for marketing communications

Cookie Controls

You can manage cookie preferences through:

  • Our cookie consent banner (appears on first visit)
  • Your browser settings (to block or delete cookies)
  • Google Analytics Opt-out Browser Add-on
  • Digital advertising opt-out tools (NAI, DAA)

Marketing Communications

To opt-out of marketing emails:

  • Click the "unsubscribe" link in any marketing email
  • Contact us directly at the information below

Do Not Track

Our website does not currently respond to Do Not Track (DNT) browser signals, but we respect your privacy choices through our cookie consent mechanism.

Data Security

We implement reasonable security measures to protect your personal information:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security updates and monitoring
  • Bot detection and spam prevention
  • Content Security Policy (CSP) headers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or shared
  • Right to opt-out of the sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising your rights

Note: We do not sell personal information as defined by CCPA.

To exercise these rights, contact us using the information below.

International Data Transfers

Our website is operated in the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.

By using our website, you consent to the transfer of your information to the United States.

Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

  • Posting the updated policy on this page
  • Updating the "Last Updated" date
  • Providing notice on our website homepage (for significant changes)

Your continued use of our website after changes indicates your acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

LandWorks Wisconsin
Email: Contact through our contact form
Phone: (262) 820-2501
Address: N69W25195 Indian Grass Ln, Sussex, WI 53089

For privacy-specific inquiries, please include "Privacy Policy" in your subject line.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

This Privacy Policy is effective as of November 10, 2024, and applies to all information collected through our website and related services.

Questions or Concerns?

We're here to help clarify any aspect of this document.

Contact Us